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Music2Deal Interview – Braverick

Music2Deal Interview – Braverick
De Music2Deal, publié le 24 novembre 2018
Posté par Clara Zicaro

Marcus Behrens

Marcus Behrens est un consultant indépendant A&R et un membre du Recording Academy/GRAMMY Pro. Il a travaillé pour Sony et Warner en faisant des placements et la production de Meek Mill, J. Cole, Sabrina Washington, Jadakiss, Frank Lars, The StoneWolf Band et d’autres. Il gère actuellement le chanteur/auteur-compositeur Nya Crea qui a travaillé avec Tony Mo (Destiny’s Child, Keisha Cole) et a aidés via des actes de soutien Enrique Iglesias et Florence and The Machine. Puisqu’il y a beaucoup de monde dans l’industrie de la musique : artistes, auteurs-compositeurs, producteurs ou même des maisons de disques qui ne voient pas l’importance de YouTube, Marcus a fondé Braverick pour offrir des services comme YouTube MCN qui canalise l’optimisation, aussi bien la distribution de musique et la promotion de Spotify.

Music2Deal: Qu’est-ce que MCN ?

Marcus Behrens: MCN (Multi-Channel-Network) est une façon pour les créateurs de YouTube d’avoir accès à des ressources utiles pour entretenir leurs chaînes, ainsi que la protection des droits d’auteur, les revenus publicitaires et le partenariat avec YouTube.
MCN fait affaire avec la monétisation, la publicité, la loi sur le droit des auteurs pour aider les créateurs à se concentrer sur leur contenu créatif. Vous n’avez pas nécessairement besoin d’un MCN pour produire un contenu monétisé, mais établir un partenariat avec MCN offre des avantages qui le rendent plus facile. Ces avantages incluent l’aide avec l’optimisation du référencement sur les moteurs de recherche (search engine optimization SEO), l’accès aux installations de production vidéo, le financement de projets coûteux et l’accès homogène à d’autres plateformes en plus de YouTube. MCN gagne de l’argent via les « parts de revenus », c’est l’argent gagné de vos vidéos monétisées et de la publicité faites par les partenaires publicitaires du MCN’S. Vous obtenez aussi une part de ces mêmes profits. Le pourcentage que le MCN prend varie – 40 % si vous êtes petits et n’avez pas beaucoup de poids, 10 % si vous êtes une grande chaîne virale. Penser qu’un MCN ramasse juste avidement votre part d’argent et disparaît, n’est pas la meilleure façon de voir les choses.
En échange de la capacité à partager vos profits, votre réseau vous fournira l’accès aux outils qui aideront à cultiver votre chaîne et le rendre plus populaire.

Music2Deal: Ai-je besoin d’un Youtube MCN?

Marcus Behrens: Quelques chaînes, en particulier celles de musique et de jeux en ligne, n’ont pas besoin d’un partenariat avec le réseau de YouTube pour monétariser leur contenu, du moment qu’elles respectent les règles et restent loin du droit d’auteur des musiques. Si vous savez comment faire votre chaîne YouTube et la propager, vous n’avez pas besoin d’un MCN.

Cependant, quelques MCN peuvent offrir certaines caractéristiques que même le savoir-faire des créateurs les plus calés n’ont pas : le sponsorships. Les collaborations sont importantes et utiliser un MCN pour trouver des sponsors est de grande valeur. Ces derniers sont difficiles à avoir par soi-même, c’est beaucoup plus facile d’en trouver via un MCN. De plus, vous pourrez vous concentrer sur le contenu et le marketing de votre chaîne.

Music2Deal: Qu’est-ce que l’optimisation YouTube?

Marcus Behrens: Cela englobe toutes les petites combines et stratégies qui sont utilisées pour créer vos vidéos et pour qu’elles apparaissent dans les recherches des utilisateurs. Nous avons une équipe d’employées YouTube qui connaissent toutes les astuces de YouTube et qui sont conscient de toutes les choses que vous pouvez faire pour créer vos vidéos et avoir plus de vues. Vous pouvez utiliser leur savoir pour votre chaîne. Cela peut sembler simple et sans importance, mais apprendre toutes les stratégies pour attirer l’attention sur votre chaîne peuvent changer la donne.

Music2Deal: Serai-je bloqué(e) dans un contrat pour une longue durée ?
Marcus Behrens: Non. Pour YouTube MCN ainsi que pour la distribution digitale, vous pouvez renoncer au contrat tous les mois. Cependant, nous faisons aussi des contrats longue durée avec des personnes et entreprises pour YouTube et la distribution digitale.

Music2Deal: Pourquoi devrai-je travailler avec Braverick?

Marcus Behrens: Nous sommes là pour vous! Ce moment où vous commencer votre business et que vous réalisez que les chansons que vous avez écrites ou que les vidéos que vous avez faites se transforment en business, vous pouvez être submergé par le travail. Peut-être que vous avez signé un contrat avec quelqu’un mais que les choses ne vont pas comme ce que vous aviez prévu. Mais ne vous voilez pas la face, pour être génial et connu vous devez travailler sur votre marque, vous promouvoir et vous introduire dans un business pour réussir. Donc oui, cela inclue d’envoyer des mails ennuyants, de travailler avec des personnes impolies, des appels sans réponse et bien d’autres. Mais vous êtes un génie créatif, vous avez du talent, vous êtes un artiste ! Vous ne pouvez pas vous ennuyer avec l’aspect technique ; vous avez besoin d’espace et de paix dans votre tête pour travailler. Et le plus important, vous avez besoin de personnes autour de vous qui vous connaisse et non pas des personnes en costard qui ne répondent pas à vos appels et ne comprennent pas ce que vous avez besoin.

C’est dans ce domaine que nous pouvons vous aider. Nous avons travaillé avec des professionnels de la musique toute notre vie et nous savons comment cela marche. Depuis l’optimisation de votre chaîne jusqu’à la distribution via YouTube MCN, nous occuperons de tout pour vous aider à développer votre business tout ça en vous laissant créer le contenu de votre marque et vous concentrer sur votre art.
Et la meilleure partie ? Nous travaillons pour vous et votre art- c’est tout ce qui nous importe. Donc quel que soit votre besoin, nous nous en occupons déjà, nous écoutons vos problèmes et répondons à toutes vos questions en Anglais ou Allemand- pas de propos sur le business !
Pour nous vous n’êtes pas juste un autre numéro sur notre tableur, vous êtes un individu talentueux qui mérite le meilleur, vous êtes une partie de notre famille.

Braverick Profile of Marcus BehrensGroup: YouTube For People In The Music Industry

Marcus Behrens – is an independent A&R Consultant and a member of The Recording Academy/GRAMMY Pro. He has been working for Sony and Warner, with placements and productions including Meek Mill, J. Cole, Sabrina Washington, Jadakiss, Frank Lars, The StoneWolf Band and more. He is currently managing singer/songwriter Nya Crea who has worked with Tony Mo (Destiny’s Child, Keisha Cole) and was one of the support acts of Enrique Iglesias and Florence and The Machine.

Since there are still a lot of people in the music industry, whether it ́s an artist, songwriter, producer or even a record label who don’t see the importance of YouTube, Marcus founded Braverick to offer services like YouTube MCN, YouTube channel optimization, as well as music distribution and Spotify promotion. Ils veulent que votre chaîne grandisse car plus vous gagner d’argent, plus ils gagnent d’argent. Ils sont de votre côté.

Music2Deal: What exactly is an MCN?

Marcus Behrens: An MCN (Multi-Channel-Network) is a way for YouTube creators to access useful resources to grow their channels, as well as copyright protection, ad revenue, and YouTube partnership.

MCNs deal with monetization, advertising, and copyright law, to help the creators focus on their creative content. You don’t necessarily need an MCN to produce monetized content, but partnering with an MCN offers benefits that make it easier. These benefits include assistance with search engine optimization (SEO), access to video production facilities, funding for costly projects, and seamless access to other platforms besides YouTube.MCNs make money off the “revenue share”.

This is shared money earned from monetizing your videos and advertising with the MCN’s ad partners. You also get a share of these same profits. The percentage that the MCN takes varies – as high as 40% if you are small and don’t have a lot of weight to throw around, or as low as 10% if you are a big, viral channel.

To think that an MCN just greedily scoops up your money then goes away, is not the best way to look at it. In return for being able to share your profits, your network will provide you with access to tools that will help grow your channel and make it more popular. They want your channel to grow, because the more money it makes, the more they make. They are in your corner.

Music2Deal: Do I need a YouTube MCN?

Marcus Behrens: Some channels, in particular, music and gaming channels, don’t need to partner with YouTube networks to monetize their content, as long as they stay away from copyrighted music/copyright infringement and follow the rules. If you are astute at making and spreading your YouTube channel, you could definitely get by without an MCN.

However, some MCNs may offer features that even the savviest creator needs, one of those being sponsorships. Collaborations are important, and going through an MCN to find collaborative sponsorships with other content creators, can be extremely valuable. Sponsorships are hard to make happen on your own and are very much facilitated by using an MCN. In sum, you want to focus on content creation. The more you can handoff the duties of day to day business stuff to an MCN the more you can concentrate on making great content – the whole reason for a YouTube MCN in the first place.
Music2Deal:What is YouTube optimization?

Marcus Behrens:It encompasses all the little tricks and strategies that are employed to make your videos come up in searches, and get noticed in general. We have a team of YouTube certified employees, who know the ins and outs of YouTube and are aware of things you can do to make your videos get more views. You can use their specialized knowledge for yourself.
This may sound simple and inconsequential, but actually, people in your corner who are knowledgeable of YouTube and proven strategies to get videos noticed can be huge and a game changer.

Music2Deal:Would I have to be locked into a contract for a long time?

Marcus Behrens: No. In regards to the YouTube MCN as well as the digital distribution, you can opt out every month.
However, we do make long-term agreements in the field of YouTube and digital distribution with people and companies we invest in.

Music2Deal: Why should I work with Braverick?

Marcus Behrens: We’ve Got Your Back!

That moment when you start to realize that the songs you write or the videos you make have turned into a business, things can get a little overwhelming. Maybe you have signed a contract with somebody, but it turns out that things are not going the way you had expected.
But let’s face it, in order to be great and famous you need to work on your brand, promote yourself and well, get into business so you can make it. And yes, that includes annoying emails, dealing with rude people, unreturned phone calls and more.

But you are the creative genius, the talent, the artist! You can’t be bothered with the technicalities; you need some space and peace of mind so you can work on your craft. And most importantly, you need people around you who get you, instead of suited up dudes that never return your calls or understand what you need.

Well, this is where we come in. We’ve been dealing with people in the music industry our whole lives, and we know how it all works.
From channel optimization and YouTube MCN to distribution, we will take care of everything so we can help you develop your business all while letting you create brand new content and focus on your art.

And the best part? We work for you and your craft – that’s all we care about. So whatever you need, we are there already taking care of it, listening to your problems and answering all your questions in simple English and German – no business talk!
To us you are not just another number in a spreadsheet, you are a talented individual that deserves the best, a part of our family.

BraverickProfile of Marcus BehrensGroup: YouTube For People In The Music Industry


by Clara Zicaro

Clara is a Parisiennne working with the HorizonVU team. She is studies communications and intends to pursue the Master of Business degree. She is fluent in French, Italian, German and English. She is passionate about music, dance and the performing arts. She studies viola, voice-singing and she is a contemporary dancer at the Conservatoire La Garenne.


One year after her first single “La loi de Murphy”, Angèle published her first album “Brol” last 5th October.

Angèle was soaked in art and especially music since her early childhood. Her father, Marka is a well-known singer in Belgium. Her mother is the actress Laurence Bibot and her brother is the famous rapper Roméo Elvis. Inspired by Ella Fitzgerald and Hélène Ségara, Angèle has a classical and jazz piano background. She is an author, composer and performer and will seduce you with her pure and delicate voice. Her songs are based on humor, mockery and stand back. Her lyrics are characterized by their simplicity.

Let’s discover her latest video clip: « Tout oublier » in collaboration with his brother Roméo Elvis.

To know more about Brol check out

« Brol » means mess or Capernaum in Belgian argot. “I wanted to put a Belgian word in my album, even more that it always makes me laugh. The “brol” is a mess, an optimistic and light disorder, it is not at all pejorative” explained Angèle. “This word makes me remember my childhood, my country because I am there less and less. I found it really reassuring”

The « Brol », is our state of brain after listening to her album and trying to find one musical genre fitting Angèles’ songs. In “Nombreux” we heard the piano and her voice. “La Thune” is a pop and sometimes reggae song. “Tout oublier” is a rap and “Flou” includes an electro part.

Main themes of “Brol”

The main themes of this album are: social networks and narcissism which are developed in “”Victime des réseaux” and “La Thune”. Then, love, introspection and melancholy are also current topics (in “Les matoins”). In “Nombreux”, the piano gives a romantic melody. “Ta reine” highlights the feminism homosexuality.

Sally Morgan wrote the book on contemporary vocal technique – literally. Sing Like You Speak™: Simply and Naturally. SLYS™ is specifically designed to restore the effortless vocal production that is natural to the human instrument making your singing powerful, joyful and free. Sally has been successfully training singers for more than 30 years.

Singing As A Rhythm Instrument
by Sally

My singing student Sharon is a drummer. However, her knowledge of drumming and feeling the beat has not yet translated into her singing.

I found this very curious until I realized that she was not using her lyrics rhythmically. She was not saying the lyrics clearly and precisely nor was she saying them on the beat. There was very little energy in how she sang the lyrics.

It’s amazing how much Sharon’s pitch and tone quality improved when she used the lyrics as a rhythm instrument. The improvements in pitch and tone happen because of the attention to clarity and precision of rhythm – plus the new infusion of energy. The she had to listen more closely and get deeper into the music.

The following is the sequence we used in her lesson to get Sharon thinking about the lyrics as rhythm.

1. Speak the lyrics in rhythm clapping with each syllable.
2. Speak the lyrics in rhythm clapping on the beat.
3. Speak the lyrics using consonants to define the rhythm.
4. Sing the lyrics using consonants to define the rhythm.

Yes, the rhythm is in the consonants. Vowels do not have a rhythmic function in singing. We sustain pitch on vowels but we do not create rhythm with vowels. As one of the Sing Like You Speak phrase exercises – commercial for your vocal technique – states, “I sing on the vowels but I get paid for the consonants!”

Consonants define our communication. Consonants are the action of our words. When used with an understanding of rhythm, they can also define the rhythm in a song.

Listen to Jason Mraz. He uses his singing voice as a rhythm instrument. Listen to how he uses his consonants to highlight the rhythm. Plus you can understand every word he sings!

It’s helpful to get to know the potential of each of the consonant sounds and their rhythmic quality. Play around with lazy diction and then over articulating. Careful not to distort your mouth movements when over articulating. Allow yourself a generous opening inhale to activate the low abdominal muscles that are the power behind your consonants.

Different consonants have different qualities. Not just sound quality but also tonal quality. Their percussive impact and use are also slightly different one from the other.

P’s are good to Pounce on the beat
B’s bounce on the beat
T’s articulate pitch well and end words cleanly
S’s get you through the beginning consonant to land on the beat with the vowel
K sounds are sharp
R’s bounce from the R to vowel
F’s clear the way for a strong vowel
M and N are softer more elongated consonants and yet when you listen to the Jason Mraz song he uses his N’s very effectively as rhythmic definition.

Check it out right now using these phrases from Fly Me To The Moon. Play around by varying the percussive use of the consonants. You will notice how the meaning of the lyrics morphs with your articulation.

Fly me to the moon
And let me play among the stars
Let me see what spring is like
On Jupiter and Mars

There are endless variations to how you can articulate and punctuate rhythm. This means that there are endless ways for you to make the song purely your own.

Sing Like You Speak(TM) candle exercises thoroughly embed the muscle memory needed to use your consonants in a powerful way. Get Sing Like You Speak(TM) Power Exercises to learn how.

Have fun! Fill the air with your singing. Music is our best hope for a peaceful planet.

Qu’est-ce que Music2Deal?

Par Clara Zicaro

C’est la communauté et le marché de l’industrie international de la musique « où les labels,
managers, producteurs et autres professionnels de l’industrie se rencontrent pour parler
musique ». Basée en Allemagne à Hambourg, Music2Deal (ou M2D pour les connaisseurs)
est beaucoup plus sécurisée que LinkedIn. C’est une communauté B2B avec une vérification
des profils des nouveaux inscrits, seuls les professionnels de la musique y sont autorisés. Les
nouveaux arrivants doivent prouver qu’ils font bel et bien partie de l’industrie musicale, une
preuve telle qu’un lien est obligatoire pour accéder au réseau. Cette communauté est
composée de plus de 10 000 professionnels du secteur de la musique dans au moins 30 pays
différents.

La grande différence de M2D comparée à d’autres communauté est que ce n’est pas
seulement un réseau, c’est un lieu dans lequel on peut découvrir des artistes, des musiques,
des licences, des chanteurs et trouver de nouveaux business.
Choisissez l’abonnement qui correspond le mieux à vos attentes, le gratuit ou le premium et
créez votre compte: https://music2deal.com/us/home

Rencontrez le fondateur du LinkedIn de la musique, Mario Christiani

6 Hobbies That Will Do Wonders For Your Mental Health

By Julie Morris, Life and Career Coach


Julie Morris is a life and career coach. She thrives on helping others live their best lives. It’s easy for her to relate to clients who feel run over by life because she’s been there. After years in a successful (but unfulfilling) career in finance, Julie busted out of the corner office that had become her prison.

Today, she is fulfilled by helping busy professionals like her past self get the clarity they need in order to live inspired lives that fill more than just their bank accounts. When Julie isn’t working with clients, she enjoys writing and is currently working on her first book. She also loves spending time outdoors and getting lost in a good book.

There’s more to living an all-around healthy life than following a good diet and fitness routine. While those are essential, you also need to take time to learn new skills and do activities you enjoy. Those who practice a leisurely hobby often experience benefits to their mental health, such as reduced stress and boredom, as well as increased productivity and higher quality of life. Having a hobby can also aid people of all ages who are battling depression and recovering from addiction. Here are six hobbies that will do wonders for your mental health.

Sewing

Photo Credit: Unsplash

Sewing is a satisfying hobby because you can create things that you can hold in your hands and keep forever. Whether it’s blankets, quilts, scarves, potholders or the like, there are many different projects you can sew. You can also alter clothing and make great gifts for people. Furthermore, learning the skill can relieve stress and anxiety, as well as reduce the risk of cognitive disorders. Do some research and choose a good machine and you should be able to sew all kinds of items before too long.


Cooking

Being able to whip up a delicious meal at any time of the day is a great skill to have, but cooking also has mental benefits. So much so that culinary therapy is now used in many mental health clinics. Since preparing your own meal encourages mindfulness and makes it easier for you to eat nutritiously, cooking is used to treat anxiety, ADHD, depression, addiction and many other conditions.

Drawing

Drawing is another hobby that engages the mind. It exercises both the left and right hemispheres of the brain—the logistical side and the creative side, respectfully. Drawing helps you to strengthen your concentration and focus, and it provides you an opportunity to do something relaxing amid the stresses and pressures of life. There are endless possibilities for how you can express yourself and many mediums available to create various styles (i.e. pencil, pen, crayon, pastel, charcoal, etc.). Drawing can be fun and helpful for anyone.

Writing Poetry

Another therapeutic art is poetry. All forms of poetry—whether it be imagery, pastoral, haiku, epic, sonnet, elegy, etc.—provide an outlet for releasing pent-up thoughts and emotions that the writer may have difficulty expressing in other ways. It’s a very liberating practice, no matter how abstract or literal the content. Letter writing can prove beneficial for processing and healing relational issues. Even if the writer never sends out the letter, it’s a way to put down unhindered thoughts and feelings with honesty and introspect.

Learning a New Language

Learning a new language is one of the most mentally challenging tasks you can take on, and it can significantly benefit the minds of both older and younger people. For older folks, it can combat cognitive decline, keep your memory sharp, and reduce the risk of dementia. For younger people, it can enhance your intelligence, give you a great advantage in the job market, and increase your productivity.

Hiking

Hiking provides an opportunity to momentarily unplug from the digital age and it fosters physical fitness, personal reflection, creative thinking and healthy perspective—all while enjoying the healing power of nature. You may be thinking that hiking is not really a skill to be learned—that you just drive to a trail and start walking. But there are factors to consider if you want your hiking trips to be as enjoyable and productive as possible such as picking a place, packing the right things, learning to hydrate properly, reading a topographic map, etc. Furthermore, hiking serves as a platform for other outdoor hobbies that can be learned such as identifying plants, bird watching, backpacking, camping and others.

No matter your age or struggles, starting a new hobby can maintain and improve your mental health in many ways. Also, learning a new skill can be enjoyable and productive. Whether it’s with a group of friends or through an online tutorial, try some different activities that have grabbed your interest and dive into them to see if your interest turns into a passion.

Julie Morris
Life and Career Coach

julie@juliemorris.org

juliemorris.org

Sally Morgan wrote the book on contemporary vocal technique – literally. Sing Like You Speak™: Simply and Naturally. SLYS™ is specifically designed to restore the effortless vocal production that is natural to the human instrument making your singing powerful, joyful and free. Sally has been successfully training singers for more than 30 years.

Your Body-Your Instrument-is Smarter Than Your Mind
by Sally

Your body is smarter than your mind. Your body is your singing instrument. So why does singing seem to be so difficult? Sing Like You Speak™ is here to teach you it ain’t necessarily so.

Breathing is completely natural. You are reading this, so your breathing is working – you are alive.

And yet when it comes to singing, we second-guess or even doubt the body’s natural ability. We actually override nature by overthinking the process and relying on the mind to ‘figure it out’ instead of trusting the natural process of breathing and phonation. We actually invite the mind to participate in a perfectly natural process.

Does this sound familiar?

You take an inhale and you immediately think, that isn’t enough air to get through the phrase! So you push and pull at the muscles of your abdomen to “help” your singing process.

But guess what? You run out of breath even faster!

That’s what happens when you take a subconscious process – breathing – and make it a conscious process.

The purpose of your inhale is to open the whole instrument. It is to open your resonators, release the jaw and larynx and open all the way down to the lower back and abdominal muscles, thus activating those powerful muscles that will naturally work to propel breath and sound easily through your open instrument.

When I was developing Sing Like You Speak™ my contemporary vocal technique, I could not ignore the fact that singing is natural. And if singing is natural and breathing is natural – what makes singing so difficult?

Makes singing difficult…

Voice teachers who tell you to manipulate and force the physical instrument
Trying to imitate most singers recorded after 1997 where the singer has been recorded (first was Roy Vedas Fragments of Life) and then a sound engineer has manipulated the voice for better pitch, tone quality, rhythm. You are not listening to a voice but to an electronically altered sound that cannot be imitated by the human instrument.
Myths or false thoughts about the effort involved in singing
Trusting the mind and not the body

Sing Like You Speak™ always uses the natural physiological process for simple, healthy signing. Your inhale is to open the instrument. Done right, releases the jaw, tongue and larynx, opens resonators and activates the very intelligent low abdominal and back muscles. That sound like a lot to do but it can be achieve with one thought.

When I have new voice students who has studied voice with another teacher in the past there’s always a conversation that goes something like this.

Student: That’s it? That’s all you do to inhale?

Sally: Absolutely! A simple opening inhale.

Student: But how do I get enough air to sing a long phrase or to sustain a pitch?

Sally: With a simple opening inhale. It seems you want to feel how much effort you are using to breathe.

Student: Of course. The effort tells me that I’ve gotten a good inhale.

Sally: Aren’t you taking lessons to learn how your singing can be effortless?

Student: Well, I didn’t really believe that it could be easy. My last teacher taught me to push out on the inhale and pull in like crazy to exhale.

Sally: Yes, that’s typical old-school teaching. Let’s experiment with a simple, opening inhale.

First step is a simple, opening inhale…

Align your instrument collarbones wide, head on top of the body
Release the jaw and tongue
Feel as though you are opening your instrument all the way to your bottom
Blow the breath out and simply observe how the abdominal and lower back muscles are working – just observe to not interfere.
Use the above breathing process for our experiment proving how brilliant the body can be. No pushing or pulling of belly muscle allowed!

Experiment 1

Perform a simple opening inhale as described above
Exhale saying an FFFFFF
Observe what muscles are working

Experiment 2

Perform a simple opening inhale as described above
Exhale saying a VVVVV (be a motorcycle)
Observe what muscles are working

Experiment 3

Perform a simple opening inhale as described above
Exhale saying a ZZZZZ (be a bumble bee)
Observe what muscles are working

Experiment 4

Perform a simple opening inhale as described above
Exhale sighing an MMMMM
Observe what muscles are working
What did you observe?

If you were able to perform the simply opening inhale then with each experiment you felt a different set of muscles working. The physical intelligence of your instrument chose which muscles to use. Your physical intelligence simply knows what to do. Your mind cannot possibly figure out how to use different muscles for different consonant sounds.

I love the fact that my physical intelligence takes over the singing process when I allow it to. Taking the process out of my mind and putting it into the body where it belongs lets me focus on the music, on phrasing, on character, on enjoying the massive vibration of my sound and having a blast doing so!

Click here for the best voice lessons on the web!


What is Solidays?
by
Clara Zicaro

From the 22th to the 24th of June 2018, the Longchamp Racecourse in Paris was welcoming the well-known French festival called Solidays. It is organized by Soliarité Sida, a French HIV/AIDS awareness for youth. Since 1999, this engaged festival is held. The money collected is donated to organizations fighting against AIDS. It is especially focused on the African continent.

This week-end, for its 20th birthday, Solidays received 210,000 participants and more than 150 singers. Artists in this festival agree to perform with a reduced fee or for free as a sign of their solidarity.

A lot of concerts were gather in 5 different stages.
Have a look at the map and the planning!

Over the years, French and foreign artists have appeared at Solidays, such as DJ Snkae, Bigflo & Oli, Kungs, Vanessa Paradus, Synapson, David Guetta, Mac Miller, M83, Bénabar, Shaka Ponk, Diplo, Lily Allen, Louise Attaque, and Grand Corps Malade.

My favorite artists for Day 1: Jain

For the launching of her lastest EP Alright, the French pop star, Jain went to Solidays. She released her first EP Zanaka, in 2015. In this album, “Makeba” was talking about civil rights leader. It is an energic and engaged singer who is ready to make things move.

Her particularities:
Jain makes upbeat dance pop adding African rhythms, because she grew up there and then came back to France.
She favors one particular costume in her shows and in her album artwork – a simple black dress with a white Peter Pan collar – recalling the dress in the “American Gothic” painting.
The synth-playing singer was saying that ‘Music is all about travelling’, she succeeds to make us travel last Friday.

The best of Day 2: Her, Shaka Ponk

With his void and profound voice, Her and his group perform a modern soul. They choose this particular band name to defend the cause of women and feminism. Their song, Quite Like depicted the beauty and the female sweetness using the appearance of a young woman.

Solidays welcomes for the second time, the famous rock band called Shaka Ponk. With their animal rock tinted with a furious electro music, they set the stage on fire last Saturday!


For Day3: Two Door Cinema Club, Clara Luciani, The Kills, L’impératrice, Thérapie Taxi

Between pop, rock and electro music, The Two Door Cinema Club band has been created in 2007. The trio knows a success in 2012 with their album Beacon. In 2015, they try a different track: ’80s nostalgia with Gameshow. It is Irish a new indie pop outfit. The band curiously venturing into new genres, what make us travel through their songs.

Clara Luciani “uses poetry as a weapon and music as a fig” according to the Soliday official website. She was in the French rock band La Femme before becoming a solo artist. She is a composer-songwriter-player. In 2018, she published her first album Sainte-Victoire, which knows a positive reception from the press. With all her knowledge and collaborations Clara Luciani steps in the good direction in the music industry.

To announce the publication of their lastest album last year, Ash & Ice, The Kills went to perform at the Solidays. They are bringing in boombox beats with Brazilian and Afro-pop influences. This duo, thanks to this album is at its peak.

L’impératrice is a French pop and disco band created in 2012 in Paris. Their first EP is a homonym and has been published in 2012. This band is composed of 6 musicians who bring the “heat of the 70s, the sweetness of the synth and a tropical rhythm” according to the Solidays official website.

Thérapie Taxi (sometimes called Therapie TAXI) is a French band who mixes many musical styles such as pop, rock and rap. They are inspired by groups such as La Femme and Fauve. In March 2017, Thérapie Taxi publish an EP, then they perform in famous festivals, for instance Rock en Seine. In February 2018, the band releases their first album Hit Sale. Since this date, Thérapie Taxi is one of the nineteen artists to register a register a cover in Deezer.

Angie Joseph: New Project, New Music, New Goals – “October Rain” Rockin’ 2018

by Clara Zicarco

Paris-based singer, songwriter and multi-instrumentalist, Angie Joseph talks with HorizonVU’s Clara Zicaro about her new project and new music. Visit October Rain at October Rain. Listen to the acoustic version of “In The Middle” on SoundCloud. Photo Credit (below): *ThéOdora *Sabath* Shoot* at Facebook

*ThéOdora *Sabath* Shoot*

Let’s discover Angie Joseph

CZ: Tell us more about your musical career?
I sing and play different instruments such as guitar and bass. I have been in different bands since I’m 16. My last band was called Under The Skin and is essentially composed of two peoples, my close friend Yan and me, we composed the songs, the other members were interpret. I have now decided to start my first solo project under the name of « October rain ». I didn’t want to put my real name on it.

CZ: When will your EP be released?
It will be released in September, although we expect a singles release in July. My songs have just been mixed in England.

CZ: Have you received some help from musicians for your project?
Yes, my friend Tarah G. Carpenter (Tarah Who?), is the drummer for my songs. She is currently in Los Angeles.

CZ: Why do you sing in English?
In my opinion, when you sing Rock music, it is better to use English rather than French.

CZ: Is music your main activity?
Music isn’t my principal job, I am currently a communication and graphism officer.

CZ: What do you sing about in your songs?
In my songs, I talk about what I feel, about what a person makes me feel or about inspired topics. I do not have limitations for writing, as I am alone in my project, I do not have to convince anyone. I will now try to go in further reflexion about the society in my music. When I was in a band, writing was always about generality, to better fit to everyone.

CZ: Where and how do you find your inspiration to write songs?
It really depends to each tune. Sometimes the melody comes in my mind, then I transcribe it in a partition. I can find inspiration by playing with my guitar. Sometimes it happens that I first find the lyric, then the melody.

CZ: Roughly, how many concerts have you done? Do you prefer huge or small rooms?
I think I have done between 100 and 200 concerts in 15 years. It is really hard to perform in the first part of a concert. The challenge is to grab the attention of the audience.

CZ: Who are your favorite artists?
There are a lot, for example: Tool, Queens of the stone age, Foo fighters, Radiohead, Royal Blood, Brody Dalle, Dead Sara, Deap Vally, Imogen Heap, Rival Sons, PJ Harvey, Dry Can, Tarah Who? and Pink.

CZ: How do you describe your music?
The sound is raw, simple, effective, no frills, minimalist. It’s rock, it’s pop, it’s alternative rock.

CZ: Thanks a lot for your time. We look forward to the EP release and more from October Rain.

HorizonVU Music at Midem 2018

HorizonVU Music at Midem 2018
by
Clara Zicaro

Let’s summarize what happen in the home of the global music community. From the 5th to the 8th of June, Cannes welcomes the biggest annual meeting of the music industry. This year, there were over 80 countries, and more than 4000 participants at the international b2b music market. Since more than 50 years, the Midem is created to “share passion for music, build and develop business artist relationships, discover the trends and sounds of tomorrow and…let’s not forget…have some fun”, said the director Alexandre Deniot. On the syllabus, labels, online listening sites and artists meetings during the day, continued by concerts in the evening at the Majestic Hotel beach. The new initiative this years, is to focus on Africa, indeed there were a whole African Midem. Then, by 2022, the Midem want to insure parity in its programming and its conferences.

Live again the « meeting place for the global industry » through its youtube channel https://www.youtube.com/user/midem

Snail Mail
Lush
Matador

Visit Snail Mail at Facebook and iTunes

Lindsey Jordan has released her second recording as Snail Mail. Following on 2016s EP, “Lush” features astonishing guitar work and confident vocals that really work and are undoubtedly going to place her on the charts now and going forward.


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