Sxswfilm1

Jed here, checking in from the South by Southwest Film festival. We participated in a successful film panel yesterday that discussed new fundraising methods for filmmakers. Here are the three take-aways from discussion:

1. Make a plan before launching your project:

a. Start by priming the pump by motivating your closest supporters to Fuel early.

b. Research influencers in your project space: bloggers, press contacts, etc, and compile their contact info before-hand so that you can contact them once you have some momentum.

c. Plan a series of reasons to contact people: events, milestones, promotions, etc.

2. Be wary of “crowd funding myths.” Common mistakes are assuming that “if you build it they will come,” and expecting “Internet Angels” to give you large sums of money. Set a reasonable financial goal, and publicize your project.

3. It’s not necessary to raise your entire budget via crowdfunding all at one time! Raise the money you need now via your crowdfunding project. Continue to pursue producers and/or grants as appropriate. Crowdfunding is a tool, not a silver bullet.

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