Lexy Cassell is a singer/songwriter from Long Island, NY. She mixes pop, rock and punk into her music style. Songs she sings reflect her life philosophy which are to break the norms. Her song Original is about being yourself and is currently played in rotation on several radio stations. It won the people’s choice for most votes in Newsday’s Battle of the Bands contest. Lexy has performed at Jones Beach and local events, fairs, concerts and TV shows. She also enjoys skateboarding and is a sponsored skateboarder, team rider and model for sPACYcLOUd and Skate Girls Tribe. She visits high schools as a teen mentor and has spoken at school assemblies for anti-bullying awareness.
HVUM: How do you describe yourself? What are your key strengths, and generally, where might you like to improve personally?
LC: I’d describe myself as a hard working and resilient. I’ve broken 4 bones skateboarding and I don’t give up easily, I love a challenge. I also enjoy being able to entertain people. I’m always working on improving myself and moving forward, whether it’s olling a 4 step on my board or a new song on the piano. If it’s nice outside I can forget the time and skate all day so trying to manage my time can be hard if I have a few things going on in one day.
HVUM How do you view your family in relation to your wanting a career in music?
HVUM: Tell us about your background and development in music. When and why did you start playing music? Did you have any formal training?
LC: When I was around 8 I would go into my room and dance around, make music videos and post them on You Tube. When my mother found out I was doing it I thought I might be in trouble but she watched the videos and liked them. She told me she would get me singing lessons if that’s what I wanted to do and she also enrolled me in a local music school.
HVUM: Are there any particular musicians or bands that have influenced you?
LC: Yes, when I was 8 I saw Lady Gaga perform a News Eve show in Miami. I watched her from the hotel balcony and it was that moment I knew I wanted to have a career in music. There are so many artists I enjoy. I love Avril, Britney Alanis, Pink, Gwen Stefani, Evanescence and Paramore just to name a few.
HVUM: Do you think being a female in a rock band is any different than being male? If you think that there are differences, what are they?
LC: I don’t look at it that way. I like to be known as myself. Just like when I skateboard I don’t like people to say I’m a good skateboarder for a girl. I’d like to be known as a good skater period. Most of the contest I skate at I’m usually the only girl so I’m use to competing with the guys.
HVUM: When it comes to building your individual brand as an artist or as a band how do you set your objectives and priorities? What are the toughest objectives to achieve?
LC: Part of building my brand is being true to who I am. So it’s pretty easy. I basically just do random Lexy stuff. I believe it’s me just being me. I enjoy making videos goofing around and letting people just get to know me as a person and see who I am, I do what I like and that’s how I feel I can really connect.
HVUM: Thinking about the key elements for your success how you rank Talent, Team support, Technology, Networks and markets, financial support.
LC: Talent is number one and number two is having committed people supporting you. The rest are all equally important.
HVUM: Given that social media (Facebook, Twitter, Pinterest…) are so important how do you deal with the demands of networking online? What do you consider to be the pros and cons of social media as a means for driving success?
LC: I love to use social media as a tool to network.. I recently started going LIVE on Face book *Lexy Cassell and Instagram *Lexyy Cassell. I don’t see too many downfalls so far social media has been very helpful for me. I can book shows and share information and make new friends.
HVUM: Are you ever concerned about your public image or do you expect people to accept you as you are and forget about changing to meet public approval?
LC: Something that’s important to me is to be who you are. I’m happy with being myself. I’m not perfect and I don’t feel pressure to be that way because I try to keep it real. Part of being a skater means my sneakers are a mess my jean have holes and my hair is all over the place. I feel I’m pretty authentic to who I am and it would be hard to change that. I’d look pretty silly in high heels and a dress on a skateboard.
HVUM: Given that you are young, are you ever concerned that your efforts to build a music career will “disconnect” you from your closest peer group (schoolmates, for example)?
LC: Absolutely not. I get what I have to get done during the week. For example school, lessons and band practice. On the weekends if I’m not performing, I have sleepovers, eat out and go to the mall with my squad. During the summer I spend a few weeks at Woodward which is an extreme sports camp for skateboarders, BMX bikers, and cheer.
HVUM: Do you get nervous before you perform in public or does it just come naturally to you?
LC:When I was younger I did. Not now, it’s just what I do and I look forward to doing it.
HVUM: What is your most memorable moment as a musician? Do you have an experience you’d like to forget? Can you tell us about it?
LC: My most memorable moments are when someone special surprises me and comes to one of my shows.
HVUM: What are your primary social causes or interests?
LC: I’m very involved in Autism Awareness and have spent several Sundays playing at a local Café the employs young adults with developmental disabilities. I support Paws of A Cause and Long Island Domestic Violence Awareness. I also helped raise money for Stony Brook Children’s Hospital here on Long Island.
HVUM: Is there anything you’d like to add to the interview? Anything we’ve missed?
LC: Yes. Recently I’ve started a band called ELISA. It stands for East Long Island Skate Agenda. I have an amazing guitarist Andrew Friedman, cool David Wolfsohn on bass and hitting the drums is Peter Leonardo. We all immediately clicked from our first time we played together I think it’s because we’re all skaters.. We have a great vibe and energy and we’re starting to record our own songs, have booked several shows and a TV interview and just love to hang together and be real.
This month I started a job as a DJ on Radio Buzz 101 Real Alternative. I’m on Sunday from12am-2am and my goal is to bring some attention to the hardworking local bands out there.
Lexy, thanks so much for taking time with us! You’ve got a lot of talent and energy to make things happen. We wish you all the very best of luck and success. Let’s stay in contact going forward. Again, thank you.