Tag Archive: Clara Zicaro


Introducing Charlotte Cardin, Canadian Author, Composer and Singer


By Clara Zicaro, HorizonVU Music

Her Childhood
Charlotte Cardin started to play the piano at the age of 5 but she stopped 2 years after, to focus on singing. She begins to sing at 8 years old. At 15 years old, she takes the plunge and becomes a model for the “financial freedom that this job gets”.

Charlotte Cardin: A Discovery
She is known thanks to The TV show “La Voix» in 2013, a Quebecker declination of «The Voice», in which she finishes in the first season’s head motion trio. Since then, she accepted a duet with the famous singer Garou.

A Double Culture
Native of Montreal, she had a double culture that characterizes this place. “I have always been exposed to a bilingual world.” She is the bearer of an Anglo-Saxon and a Francophone inheritance. “My grand-mother, originating in Alberta was talking English such as some of my friends. At home, French was appropriate.”


Her Inspiration
She is fascinated by Céline Dion and her music lovers’ parents. They were listening a lot to the Rolling Stones and Led Zep.

Her Voice
Charlotte Cardin has a singular voice full of soul that is most of the time compared to Amy Winehouse and Adele. She has taste for pop, jazz and rock’n’roll especially thanks to her father. “I am doing pop music inspired of soul, jazz and trip-hop. I am saying that I am doing pop music because I grew up in this musical world and that I am very proud to define myself as “pop” because this term encompasses today a lot more of things, even if I know that I don’t sound as “American pop”, the one we think about when we cite the term “pop”.

Her Songs
Revealed to the public last year with Main Girl, Charlotte Cardin just released two new singles this month. The first one is: Fous n’importe où in which she sings with CRi, an electronic version of the song of Daniel Bélanger. It is in fact a promotional campaign for the Quebec tourism. The second one is called Drive. Charlotte Cardin also sings covers such as Go Flex from Post Malone, Sorry from Justin Bieber or the mythical Wicked Games from Chris Isaak. Other of her songs refer to Amy Winehouse. Dirty Dirty has some real accents of this singer and Blackened Eyes is a song that certainly evocates her. Charlotte Cardin does not only focus on pop and electronic music but also to jazz with Big Boy, to rap with Like It Doesn’t Hurt (accompanied by the rapper Husser) and to French titles such as Faufile.

Charlotte Cardin covers her tracks with songs from various genres: jazz, electronic, hip-hop and soul music.

Here is the official video for her famous title, “Big Boy”.

Music2Deal Interview – Braverick
De Music2Deal, publié le 24 novembre 2018
Posté par Clara Zicaro

Marcus Behrens

Marcus Behrens est un consultant indépendant A&R et un membre du Recording Academy/GRAMMY Pro. Il a travaillé pour Sony et Warner en faisant des placements et la production de Meek Mill, J. Cole, Sabrina Washington, Jadakiss, Frank Lars, The StoneWolf Band et d’autres. Il gère actuellement le chanteur/auteur-compositeur Nya Crea qui a travaillé avec Tony Mo (Destiny’s Child, Keisha Cole) et a aidés via des actes de soutien Enrique Iglesias et Florence and The Machine. Puisqu’il y a beaucoup de monde dans l’industrie de la musique : artistes, auteurs-compositeurs, producteurs ou même des maisons de disques qui ne voient pas l’importance de YouTube, Marcus a fondé Braverick pour offrir des services comme YouTube MCN qui canalise l’optimisation, aussi bien la distribution de musique et la promotion de Spotify.

Music2Deal: Qu’est-ce que MCN ?

Marcus Behrens: MCN (Multi-Channel-Network) est une façon pour les créateurs de YouTube d’avoir accès à des ressources utiles pour entretenir leurs chaînes, ainsi que la protection des droits d’auteur, les revenus publicitaires et le partenariat avec YouTube.
MCN fait affaire avec la monétisation, la publicité, la loi sur le droit des auteurs pour aider les créateurs à se concentrer sur leur contenu créatif. Vous n’avez pas nécessairement besoin d’un MCN pour produire un contenu monétisé, mais établir un partenariat avec MCN offre des avantages qui le rendent plus facile. Ces avantages incluent l’aide avec l’optimisation du référencement sur les moteurs de recherche (search engine optimization SEO), l’accès aux installations de production vidéo, le financement de projets coûteux et l’accès homogène à d’autres plateformes en plus de YouTube. MCN gagne de l’argent via les « parts de revenus », c’est l’argent gagné de vos vidéos monétisées et de la publicité faites par les partenaires publicitaires du MCN’S. Vous obtenez aussi une part de ces mêmes profits. Le pourcentage que le MCN prend varie – 40 % si vous êtes petits et n’avez pas beaucoup de poids, 10 % si vous êtes une grande chaîne virale. Penser qu’un MCN ramasse juste avidement votre part d’argent et disparaît, n’est pas la meilleure façon de voir les choses.
En échange de la capacité à partager vos profits, votre réseau vous fournira l’accès aux outils qui aideront à cultiver votre chaîne et le rendre plus populaire.

Music2Deal: Ai-je besoin d’un Youtube MCN?

Marcus Behrens: Quelques chaînes, en particulier celles de musique et de jeux en ligne, n’ont pas besoin d’un partenariat avec le réseau de YouTube pour monétariser leur contenu, du moment qu’elles respectent les règles et restent loin du droit d’auteur des musiques. Si vous savez comment faire votre chaîne YouTube et la propager, vous n’avez pas besoin d’un MCN.

Cependant, quelques MCN peuvent offrir certaines caractéristiques que même le savoir-faire des créateurs les plus calés n’ont pas : le sponsorships. Les collaborations sont importantes et utiliser un MCN pour trouver des sponsors est de grande valeur. Ces derniers sont difficiles à avoir par soi-même, c’est beaucoup plus facile d’en trouver via un MCN. De plus, vous pourrez vous concentrer sur le contenu et le marketing de votre chaîne.

Music2Deal: Qu’est-ce que l’optimisation YouTube?

Marcus Behrens: Cela englobe toutes les petites combines et stratégies qui sont utilisées pour créer vos vidéos et pour qu’elles apparaissent dans les recherches des utilisateurs. Nous avons une équipe d’employées YouTube qui connaissent toutes les astuces de YouTube et qui sont conscient de toutes les choses que vous pouvez faire pour créer vos vidéos et avoir plus de vues. Vous pouvez utiliser leur savoir pour votre chaîne. Cela peut sembler simple et sans importance, mais apprendre toutes les stratégies pour attirer l’attention sur votre chaîne peuvent changer la donne.

Music2Deal: Serai-je bloqué(e) dans un contrat pour une longue durée ?
Marcus Behrens: Non. Pour YouTube MCN ainsi que pour la distribution digitale, vous pouvez renoncer au contrat tous les mois. Cependant, nous faisons aussi des contrats longue durée avec des personnes et entreprises pour YouTube et la distribution digitale.

Music2Deal: Pourquoi devrai-je travailler avec Braverick?

Marcus Behrens: Nous sommes là pour vous! Ce moment où vous commencer votre business et que vous réalisez que les chansons que vous avez écrites ou que les vidéos que vous avez faites se transforment en business, vous pouvez être submergé par le travail. Peut-être que vous avez signé un contrat avec quelqu’un mais que les choses ne vont pas comme ce que vous aviez prévu. Mais ne vous voilez pas la face, pour être génial et connu vous devez travailler sur votre marque, vous promouvoir et vous introduire dans un business pour réussir. Donc oui, cela inclue d’envoyer des mails ennuyants, de travailler avec des personnes impolies, des appels sans réponse et bien d’autres. Mais vous êtes un génie créatif, vous avez du talent, vous êtes un artiste ! Vous ne pouvez pas vous ennuyer avec l’aspect technique ; vous avez besoin d’espace et de paix dans votre tête pour travailler. Et le plus important, vous avez besoin de personnes autour de vous qui vous connaisse et non pas des personnes en costard qui ne répondent pas à vos appels et ne comprennent pas ce que vous avez besoin.

C’est dans ce domaine que nous pouvons vous aider. Nous avons travaillé avec des professionnels de la musique toute notre vie et nous savons comment cela marche. Depuis l’optimisation de votre chaîne jusqu’à la distribution via YouTube MCN, nous occuperons de tout pour vous aider à développer votre business tout ça en vous laissant créer le contenu de votre marque et vous concentrer sur votre art.
Et la meilleure partie ? Nous travaillons pour vous et votre art- c’est tout ce qui nous importe. Donc quel que soit votre besoin, nous nous en occupons déjà, nous écoutons vos problèmes et répondons à toutes vos questions en Anglais ou Allemand- pas de propos sur le business !
Pour nous vous n’êtes pas juste un autre numéro sur notre tableur, vous êtes un individu talentueux qui mérite le meilleur, vous êtes une partie de notre famille.

Braverick Profile of Marcus BehrensGroup: YouTube For People In The Music Industry

Marcus Behrens – is an independent A&R Consultant and a member of The Recording Academy/GRAMMY Pro. He has been working for Sony and Warner, with placements and productions including Meek Mill, J. Cole, Sabrina Washington, Jadakiss, Frank Lars, The StoneWolf Band and more. He is currently managing singer/songwriter Nya Crea who has worked with Tony Mo (Destiny’s Child, Keisha Cole) and was one of the support acts of Enrique Iglesias and Florence and The Machine.

Since there are still a lot of people in the music industry, whether it ́s an artist, songwriter, producer or even a record label who don’t see the importance of YouTube, Marcus founded Braverick to offer services like YouTube MCN, YouTube channel optimization, as well as music distribution and Spotify promotion. Ils veulent que votre chaîne grandisse car plus vous gagner d’argent, plus ils gagnent d’argent. Ils sont de votre côté.

Music2Deal: What exactly is an MCN?

Marcus Behrens: An MCN (Multi-Channel-Network) is a way for YouTube creators to access useful resources to grow their channels, as well as copyright protection, ad revenue, and YouTube partnership.

MCNs deal with monetization, advertising, and copyright law, to help the creators focus on their creative content. You don’t necessarily need an MCN to produce monetized content, but partnering with an MCN offers benefits that make it easier. These benefits include assistance with search engine optimization (SEO), access to video production facilities, funding for costly projects, and seamless access to other platforms besides YouTube.MCNs make money off the “revenue share”.

This is shared money earned from monetizing your videos and advertising with the MCN’s ad partners. You also get a share of these same profits. The percentage that the MCN takes varies – as high as 40% if you are small and don’t have a lot of weight to throw around, or as low as 10% if you are a big, viral channel.

To think that an MCN just greedily scoops up your money then goes away, is not the best way to look at it. In return for being able to share your profits, your network will provide you with access to tools that will help grow your channel and make it more popular. They want your channel to grow, because the more money it makes, the more they make. They are in your corner.

Music2Deal: Do I need a YouTube MCN?

Marcus Behrens: Some channels, in particular, music and gaming channels, don’t need to partner with YouTube networks to monetize their content, as long as they stay away from copyrighted music/copyright infringement and follow the rules. If you are astute at making and spreading your YouTube channel, you could definitely get by without an MCN.

However, some MCNs may offer features that even the savviest creator needs, one of those being sponsorships. Collaborations are important, and going through an MCN to find collaborative sponsorships with other content creators, can be extremely valuable. Sponsorships are hard to make happen on your own and are very much facilitated by using an MCN. In sum, you want to focus on content creation. The more you can handoff the duties of day to day business stuff to an MCN the more you can concentrate on making great content – the whole reason for a YouTube MCN in the first place.
Music2Deal:What is YouTube optimization?

Marcus Behrens:It encompasses all the little tricks and strategies that are employed to make your videos come up in searches, and get noticed in general. We have a team of YouTube certified employees, who know the ins and outs of YouTube and are aware of things you can do to make your videos get more views. You can use their specialized knowledge for yourself.
This may sound simple and inconsequential, but actually, people in your corner who are knowledgeable of YouTube and proven strategies to get videos noticed can be huge and a game changer.

Music2Deal:Would I have to be locked into a contract for a long time?

Marcus Behrens: No. In regards to the YouTube MCN as well as the digital distribution, you can opt out every month.
However, we do make long-term agreements in the field of YouTube and digital distribution with people and companies we invest in.

Music2Deal: Why should I work with Braverick?

Marcus Behrens: We’ve Got Your Back!

That moment when you start to realize that the songs you write or the videos you make have turned into a business, things can get a little overwhelming. Maybe you have signed a contract with somebody, but it turns out that things are not going the way you had expected.
But let’s face it, in order to be great and famous you need to work on your brand, promote yourself and well, get into business so you can make it. And yes, that includes annoying emails, dealing with rude people, unreturned phone calls and more.

But you are the creative genius, the talent, the artist! You can’t be bothered with the technicalities; you need some space and peace of mind so you can work on your craft. And most importantly, you need people around you who get you, instead of suited up dudes that never return your calls or understand what you need.

Well, this is where we come in. We’ve been dealing with people in the music industry our whole lives, and we know how it all works.
From channel optimization and YouTube MCN to distribution, we will take care of everything so we can help you develop your business all while letting you create brand new content and focus on your art.

And the best part? We work for you and your craft – that’s all we care about. So whatever you need, we are there already taking care of it, listening to your problems and answering all your questions in simple English and German – no business talk!
To us you are not just another number in a spreadsheet, you are a talented individual that deserves the best, a part of our family.

BraverickProfile of Marcus BehrensGroup: YouTube For People In The Music Industry

Qu’est-ce que Music2Deal?

Par Clara Zicaro

C’est la communauté et le marché de l’industrie international de la musique « où les labels,
managers, producteurs et autres professionnels de l’industrie se rencontrent pour parler
musique ». Basée en Allemagne à Hambourg, Music2Deal (ou M2D pour les connaisseurs)
est beaucoup plus sécurisée que LinkedIn. C’est une communauté B2B avec une vérification
des profils des nouveaux inscrits, seuls les professionnels de la musique y sont autorisés. Les
nouveaux arrivants doivent prouver qu’ils font bel et bien partie de l’industrie musicale, une
preuve telle qu’un lien est obligatoire pour accéder au réseau. Cette communauté est
composée de plus de 10 000 professionnels du secteur de la musique dans au moins 30 pays
différents.

La grande différence de M2D comparée à d’autres communauté est que ce n’est pas
seulement un réseau, c’est un lieu dans lequel on peut découvrir des artistes, des musiques,
des licences, des chanteurs et trouver de nouveaux business.
Choisissez l’abonnement qui correspond le mieux à vos attentes, le gratuit ou le premium et
créez votre compte: https://music2deal.com/us/home

Rencontrez le fondateur du LinkedIn de la musique, Mario Christiani

Angie Joseph: New Project, New Music, New Goals – “October Rain” Rockin’ 2018

by Clara Zicarco

Paris-based singer, songwriter and multi-instrumentalist, Angie Joseph talks with HorizonVU’s Clara Zicaro about her new project and new music. Visit October Rain at October Rain. Listen to the acoustic version of “In The Middle” on SoundCloud. Photo Credit (below): *ThéOdora *Sabath* Shoot* at Facebook

*ThéOdora *Sabath* Shoot*

Let’s discover Angie Joseph

CZ: Tell us more about your musical career?
I sing and play different instruments such as guitar and bass. I have been in different bands since I’m 16. My last band was called Under The Skin and is essentially composed of two peoples, my close friend Yan and me, we composed the songs, the other members were interpret. I have now decided to start my first solo project under the name of « October rain ». I didn’t want to put my real name on it.

CZ: When will your EP be released?
It will be released in September, although we expect a singles release in July. My songs have just been mixed in England.

CZ: Have you received some help from musicians for your project?
Yes, my friend Tarah G. Carpenter (Tarah Who?), is the drummer for my songs. She is currently in Los Angeles.

CZ: Why do you sing in English?
In my opinion, when you sing Rock music, it is better to use English rather than French.

CZ: Is music your main activity?
Music isn’t my principal job, I am currently a communication and graphism officer.

CZ: What do you sing about in your songs?
In my songs, I talk about what I feel, about what a person makes me feel or about inspired topics. I do not have limitations for writing, as I am alone in my project, I do not have to convince anyone. I will now try to go in further reflexion about the society in my music. When I was in a band, writing was always about generality, to better fit to everyone.

CZ: Where and how do you find your inspiration to write songs?
It really depends to each tune. Sometimes the melody comes in my mind, then I transcribe it in a partition. I can find inspiration by playing with my guitar. Sometimes it happens that I first find the lyric, then the melody.

CZ: Roughly, how many concerts have you done? Do you prefer huge or small rooms?
I think I have done between 100 and 200 concerts in 15 years. It is really hard to perform in the first part of a concert. The challenge is to grab the attention of the audience.

CZ: Who are your favorite artists?
There are a lot, for example: Tool, Queens of the stone age, Foo fighters, Radiohead, Royal Blood, Brody Dalle, Dead Sara, Deap Vally, Imogen Heap, Rival Sons, PJ Harvey, Dry Can, Tarah Who? and Pink.

CZ: How do you describe your music?
The sound is raw, simple, effective, no frills, minimalist. It’s rock, it’s pop, it’s alternative rock.

CZ: Thanks a lot for your time. We look forward to the EP release and more from October Rain.

HorizonVU Music at Midem 2018
by
Clara Zicaro

Let’s summarize what happen in the home of the global music community. From the 5th to the 8th of June, Cannes welcomes the biggest annual meeting of the music industry. This year, there were over 80 countries, and more than 4000 participants at the international b2b music market. Since more than 50 years, the Midem is created to “share passion for music, build and develop business artist relationships, discover the trends and sounds of tomorrow and…let’s not forget…have some fun”, said the director Alexandre Deniot. On the syllabus, labels, online listening sites and artists meetings during the day, continued by concerts in the evening at the Majestic Hotel beach. The new initiative this years, is to focus on Africa, indeed there were a whole African Midem. Then, by 2022, the Midem want to insure parity in its programming and its conferences.

Live again the « meeting place for the global industry » through its youtube channel https://www.youtube.com/user/midem

Review by Clara Zicaro

Modern Studies
Welcome Strangers
Fire Records

Visit Modern Studies at Facebook and iTunes

Modern Studies band suits well its name, uniting pastoral chamber pop and folk, their approach is experimental. Pooled of creativity, this group of multi-instrumentalists first appeared in 2016. This Scottish chamber pop quartet is composed by the Glaswegian singer/songwriter and doublebassist Emily Scott, the singer/guitarist Rob St. John, the cellist Pete Harvey and the drummer Joe Smillie. Their gentle blend of sounds and harmonies could be inspired by some Britain visionaries such as Fairport Convention, Kate Bush, Pentangle, Nick Drake, Richard & Linda Thompson, Alasdair Roberts. Modern Studies just released last 18th, ten tracks in their second record “Welcome Strangers” led by the nagging and hypnotic voice of Emily Scott. The first song called Get Back Down, begins as a tuning instrument time before concert, then a complex jazzy rhythm is installed where string and brass flourishes. Airy vocals made by Emily are then joined by Rob St John. Progressively, the orchestra opener is transformed into a real concert. The lead single “Mud and Flame” demonstrates a rich vocal presence. Inventive techniques have been established with analogue synths, tube organs, drum machines and mellotrons, this exposes how Emily creates the stuttering rhythm at the beginning of the song.

This second album is a big leap for Modern Studies, showing a promising future in the music industry. See you to their next concert, on Wednesday, May 25 in Edinburg!


Review by Clara Zicaro

Sunflower Bean
Twentytwo in Blue
Mom + Pop Music

Visit Sunflower Bean at Facebook and iTunes

Meet the 22-Year-Old Brooklyn Rockers of Sunflower Bean. With lead singer Julia Cumming, guitarist Nick Kivlen, and drummer Jacob Faber, this alternative rock band released their much clearer second album “Twentytwo in Blue” exposing a new identity of twenty-two year olds from their younger 2013 selves. These young millennials chose their band name out of their two favorite things: sunflower seeds and coffee beans.

Derived from some albums of the Beatles, Jimi Hendrix or The Doors, their music is psychedelic rock. Newly inspired by the current political turmoil under Trump’s presidency, songs in their album, specifically “Burn it” and “Human for,” expresses honest emotions of life as they have evolved into twenty-two year olds dealing with rising challenges of growing up. This hypnotic and repetitive rhythm communicates a pleasant, yet rebellious attitude. The melodic sound, much more defined than before, has eighties rock vibes connected with deep lyrics supported by strong emotions. Critically acclaimed by many as their “most complete” song, “Twentytwo”, incorporates elements of Dylan Thomas’ poetry backed by Julia Cumming’s solid songwriting. They also pay homage to their roots in “I Was a Fool” and “Memoria” as they refer back to “Human Ceremony” on their first album.

The Sunflower seeds have sprouted, and they are shining brighter than ever. Look for Sunflower Bean to enjoy an extended life.


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