Dr. Nicole Pfeffermann, Founder and Owner, ISEIC and Phil Cartwright, CEO, Horizonvu Group LLC (HorizonVU Music) have launched a joint collaborative project, Global E-Music Zone.
GLOBAL E-MUSICZONE is multi-dimensional and focuses on music performance, creativity, innovation communication and other new management-marketing capabilities including e-Learning and webinars. With this approach, our solution offers musicians, business managers, and market players a “one stop shop”, a multiart platform for creative professionals and an e-Learning space reaching across conventional boundaries and disciplines. As a basis, the platform isl providing end-users the methods and e-Tools needed to connect, innovate and learn for achieving market success and for future business opportunities and growth in the 21century. This platform is also dedicated to relevant research and provide new research results and best practices. A demonstration version is now available online and the prototype includes a visitor survey.
Together ISEIC and HorizonVU Music recognize that doing business in the entertainment industry is more challenging than ever, and the music business is no exception. Today all the players need skill sets that cut across multiple dimensions including knowledge of the music itself, familiarity with management and marketing methods and processes, and of course, an understanding of how to effectively engage networks in production, distribution, end-user recognition and enjoyment of the work.
Based on their experience, Pfeffermann and Cartwright believe that industry expertise is often fragmented, or disconnected, with individuals having high levels of expertise in one, or perhaps two-dimensions. Musicians are typically strongest with respect to creative and artistic efforts, while managers and market specialists excel at understanding strategy and tactical marketing. Often, specialists are sought to maximize effectiveness of on and offline networking. This is understandable owing to conventional educational training and interests of the participants, yet given the current market environment and new technologies in the digital age a wider breadth of knowledge encompassing creativity and innovation, management and marketing, and application of networking engagement skills and tools can only be an advantage for the savvy and successful players.
Visit GLOBAL E-MUSICZONE and participate in the online survey at http://www.global-e-musiczone.com
You can visit
ISEIC at http://www.iseic-consulting.com
IESIC supports clients in research and management with fresh thinking, smart solutions, and skill development to tackle critical challenges and seize new business opportunities in the 21st century. The company is focused on driving breakthrough innovations and strategic system change within a global collaborative network by linking strategy, innovation and communication.
HorizonVU Music at http://www.horizonvumusic.com/
HorizonVU Group LLC (HorizonVU Music) is focused on working with the independent music community and independent musicians in marketing and promotion, publishing, production and and management. The company’s key objective is to support emerging musicians in achieving one of their key objectves recognition.