Tag Archive: Rock


The Willowz
Fifth
Thrill Me

Visit The Willowz at Facebook and iTunes

California-based garage punk rock band, The Willowz, is back with more of their trademark fusion of punkrock and blues. The trio of Richie James Follin (Vocals and Guitar), Jessica Anne Reynoza (Bass Guitar and Vocals) and Loren Shane Humphrey (drums) haven’t lost their edge and in comparison to previous work, Follin has done a most sound-worthy job of getting the mix to the next level. The album takes off with melodious and catching “Don’t Let Them See” and “Never Let You Go” at just under two minutes offers up a brilliant adrenaline rush. The final track “Lily” is an achievement of richness bolstered by instrumental (string) embellishment. Not to take away from the sheer enjoyment of listening to the album, but you might want to put on a set of high-end earphones and pay attention to the technical work on this contribution.


Black Honey is a forcible indie rock band fronted by Izzy Baxter whose powerful, yet dreamy vocals captivate audiences. The Brighton-based band’s members are Izzy Baxter, guitarist Chris Ostler, bass player Tommy Taylor, and drummer Tom Dewhurst. HorizonVU first got to know Black Honey at their Paris performance in January and the band’s videos have been repeated posted on our social media pages. Black Honey performs Tuesday, 19 September at Paris’ Supersonic. We’re fortunate to have caught up with Izzy prior to the 19th show.

HVUM: Hey, first off, thanks for your time. Let‘s start by talking about one of the band’s power songs that resonates with fans. What can you tell us about “Corrine”? How did it come together?

IB: Corrine is about honouring both friendship and fuck ups equally.

HVUM: We know Black Honey is a Brighton-based band and that you, Chris Ostler, Tommy Taylor and Tom Dewhurst have known each other for a fairly long time. We don’t know very much about you apart from the band. What’s a side of you that most people don’t know about? Give us a run-down on Izzy.

IB: I am a creative so I love to paint and draw. In my free time I give my friends stick and poke tattoos or go around charity shops looking for cool weird things and cult movies. I’m writing a poetry book too, though I think that’s something very typical of me.

HVUM: Did you deliberately point your life’s compass toward music or was it more happenstance?

IB: It was kind of both, I had to work really hard to learn the more technical side of music. I am a slow learner, dyslexic and pretty much have no rhythm. But was completely mesmerised with the emotional draw it had on people and I have always been a very determined person.
It was really no other way for me.


HVUM: There’s a photo of you on Facebook in a jacket with “Problem Child” on the back. Are you really a problem child? How so?

IB: yeah, I’m fucked up. I think that’s ok though, I think everyone is a little fucked up really.

HVUM: Generally, what motivates or inspires you?

IB: I guess it’s all about figuring out the world around me by exploring myself and my surroundings. Artistically I love Andy Warhol, cult movies, seeing the world with my band. I like weird things like guitar tones that conjure memory or beats that feel fierce or twisted.

HVUM: When you perform, what do you want your audience to feel?

IB: I want them to forget all of their worries for a moment.

HVUM: Let’s have a listen to another Black Honey power song, “Headspin”.

HVUM: Critics have praised the song and framing it as Lynchian, meaning something like an uncomfortable sense that you’re in someone else’s dream; the familiar becomes elusive and dark in a weird sort of way. Your view on the song?

IB: yeah that’s pretty spot on, I guess through exploring this weird dark swaying romance I find the colours and the lights in a more honest but complicated way.

HVUM: Technical question…As far as gear is concerned, we see you with the Squier J Mascis Jazzmaster. What do you like about it?

IB: I like that it sounds great, has a tremelo arm, really nice tones on both ends of the pick up switch, it’s light, cheap and sturdy so I can throw it across the stage as much as I want.

HVUM: Finally, if you could be invisible for a day, what would you do?

IB: I think it would be quite fun to push Trump down the stairs or maybe pull his trousers down during his next rally.

Izzy, thanks very much for meeting us. We look forward to seeing you, Chris, Tommy,and Tom on 19 September. We’ll be there in force and for our Paris followers know that Black Honey will be back in Paris 31 October opening for Royal Blood. Well done!



L.A. Witch is Sade Sanchez, Irita Pai and Ellie English. The L.A. based band charcterizes it’s sound as “reverb-soaked punked out rock” which is certainly accurate, but fails to capture what is reasonably the darker side of their sound. It is the ghostly or unreal and other-worldly dimension of the band’s tracks that gives the listener cause to think of witches, although the band does not connect into the beliefs or practices assoiciated with witchcraft. Interestingly, the band’s work has been referred to in context of the surreal and disconnected apprehension associated with works of David Lynch. So, whether you connect with the band’s post-apocalyptic groove (desert punk) or the more raucous garage rock, L.A. Witch is a band you do not want to ignore. The band is on tour in Europe and will be in Paris 16 September at Batofar.

Thanks to the support of manager, Andrew Rossiter of the Hooley Group, we caught up with drummer Ellie English getting a better view into the world of L.A. Witch.

HVUM: Hi Ellie. Thanks for taking time out to speak with us. How did L.A. Witch happen? How did the three of you meet up and decide to become a band?

ELLIE: I met Sade in High school and we had a 2-piece band together. After our departing we met up a few years later when L.A. Witch was looking for a drummer. I’ve been in the band 4 of the 6 years the band has been together.

HVUM: What do you most hope to bring to the music scene and to your followers?

ELLIE: I just want people to enjoy themselves.

HVUM: Your music has been put into the context of a marriage connecting 60’s girls-in-the-garage charm and David Lynch’s surreal

Ellie English

exposés of Southern California underbelly. This sounds like a declaration of raw energy coming to life in someone else’s dream. Is it a meaningful way to think about your work? How so (or not so)?

ELLIE: I see it as something we enjoy and we play what we are inspired by.

HVUM: You have an upcoming album release – self-titled “L.A. Witch”. Who have you been working with and how have the collaborations influenced the album?

ELLIE: I really miss the raw sound that we have live. It’s been very hard feeling to capture.

HVUM: Yeah, for sure. While it does not capture the live delivery, let’s take a look and listen to what might come closest, the official live video version of “Kill My Baby Tonight”.

HVUM: Do you worry about the market – meaning where your music will end up and how it will be heard? Do you grow and evolve detached from commercial concerns?

ELLIE: It will end up where it ends up. One thing I’ve learned about touring is that lots of bands sound very different from recordings than they do live.

HVUM: Considering your live performances, what works especially well for the band? What is your worst nightmare (experience)?

ELLIE: Worst nightmare-Acoustic performances.

HVUM: Thanks, Ellie for your time. we’re looking forward to seeing you, Sade and Irita on 16 September and we encourage our followers to add L.A. Witch to their collections!


INHEAVEN
INHEAVEN
PIAS

Visit INHEAVEN at Facebook and iTunes

INHEAVEN are a four-piece alternative rock band from South London with members Chloe Little (bass, vocals), James Taylor (vocals, guitar), Joe Lazarus (drums) and Jake Lucas (guitar). There’s just no other way to say it, but this debut album rocks big time! Yes, there’s some shoegaze, but it’s artfully blended with dominant rock and grunge, so it’s certainly not more dream pop and you won’t get sucked into dreamblends of undifferentiated sounds (of which the market offers plenty). The opening track, “Baby’s Alright” offers up an excellent up to now/then statement on American culture which is surely enough to get Mr. Trump raging away on Twitter. Politics aside (not possible, really), it’s a rocker brought to accentuated heights by Joe’s drums, Chole’s bassline, and buzzed guitars. And while there’s been a lot said about the tracks “Bitter Town” and “Regeneration” (neither should be ignored), there’s still a preference here for the uncontrolled agitation of the band’s debut single, “Bitter Town”. Add the album to your collection for it’s social sensitivity and fanfuckingtastic alt-rock.


A must read…Joe Coscarelli, New York Times…
“Rock’s Not Dead, It’s Ruled By Women: The Round-Table Conversation”

“…as we’ve spoken among ourselves about the music that most excites us, we have consistently marveled at how much outstanding rock music is being made by female and non-binary performers who work just below the surface of the mainstream.”

A special multimedia presentation of this story will appear online Tuesday at nytimes.com/music.


The Lovely Bad Things
Teenage Grown Ups
Burger Records

Visit The Lovely Bad Things at Facebook and iTunes

The Lovely Bad Things have released their second album, “Teenage Grownups”, so brace yourself for exceptionally energetic rock-punk-garage. The Lovely Bad Things is brothers Camron (guitar, vocals) and Brayden Ward (drums, vocals), Lauren Curtius (guitar, vocals), Tim Hatch (guitar) and Wesley Baxter (bass). The album opens with a frantic “I’ll Listen” that’s sure to wake you up and keep you listening. The album’s title track “Teenage Grown Ups” is next up and if you’re young and anxious for the future or if you’ve already joined the masses of disillusioned adult office workers, this song has to resonate. But either way join the band in keeping your sense of humour (check out the video). You can slow down a bit with “Cartoon Food”. You gotta love the “woo-woos”! “I Just Want You To Go Away” shows that while the songs are often quite amusing and melodious, the band can also slap you…

“I’m not gonna hide
But honey, you better
Get on a bus go downtown
Get a life

And the boys that hear you sobbing– don’t give a shit
I don’t know what I’m searching for– but I know that you’re not it
Where have you been all my life?– so I know where you can stay
I don’t know what I want anymore– I just want you to go away”

Go ahead and download “Teenage Grown Ups” and enjoy. If it doesn’t make your day better, well sorry, “Get a life”!


Don’t know Tunabunny? The band hails from Athens, Georgia as in the home of the famed 40 Watt Club, The B52’s and R.E.M. Tunabunny founders are Scott Creney and Brigette Herron. Along with Mary Jane Hassell and Jesse Stinnard the band has released their fifth album, “PCP Presents Alice in Wonderland Jr”. The album captured us. Taken as a whole (twenty-eight tracks) or on a track-by-track basis, the journey is well worthwhile. Fortunately, Tunabunny found time to talk with us. This is a great band having seemingly unbounded creativity accompanied by a welcome sense of humor!

HVUM: Thanks so much for taking time to talk to us! We’ve read a bit about the background of the band and it sounds like a good story, so tell us how Tunabunny happened and how you came up with the band’s name!

TB: Just some friends getting together to make some noise. None of us were proficient on our instruments, or had ever played in a band before. Scott and Brigette had moved in together and their house, in addition to kind of falling apart, had a lot of space. Her dad played music and brought over a bunch of stuff for them to play around with.

After a couple of months of this, songs started to emerge out of the ether and we began to dream of maybe one day playing a show. The original idea was to have a different name every time we played, but Scott saw a sign on a rural highway that said BUNNYTUNA. We flipped it around because it sounded better and all our friends just kept calling us Tunabunny. Some people hate it, but we think it sounds kind of cute and kind of disturbing, which makes it perfect. Anyway, it’s a better band name than Def Leppard. Or Ed Sheeran.

HVUM: Many of our followers are D.Y.I. musicians, so they are always interested in knowing if band members have formal musical backgrounds or if they are self-taught.

TB: Entirely self-taught. We were totally inspired by all that Raincoats, Kleenex, early Slits stuff. Plus Velvet Undeground, and The Shaggs, and Pere Ubu, and The Clean. All those bands showed what you could do with a couple of chords and a lot of imagination. More locally, bands like Pylon and The B-52’s made us thing you could be weirdo art kids with more inspiration than chops and have fun playing music.

HVUM: Fantastic! We’re absolutely into The Slits (Cut), The Raincoats, Kleenex/Liliput…Knocking on to the last question, we’d like to know how you found your HHBTM or was it that HHBTM found Tunabunny?

TB: After a couple of shows, word got around town that there was this band called Tunabunny that was a cool fucking mess and someone told Mike (owner/ceo/whatever of HHBTM) that he needed to check it out. It took him a couple of tries because he kept showing up after we’d already finished playing (we pride ourselves on punctuality—plus the sooner the show’s over the sooner you can relax and party). Anyway, he signed us right there on the spot. Said he’d never make us stars but he’d let us record whatever we wanted, which is all we could’ve asked for. And we kind of got to become stars anyway—distant stars that you can only see when the planets and atmosphere are properly aligned, but still stars nonetheless. We’ve certainly gone further than we ever expected or dreamed when we started playing together.

HVUM: Your music covers a very large bandwidth of genres from pop to blazing rock and it seems just to say that much of what you do is experimental. Do you have any influences that motivate you or is it more about an independent convergence of creative minds?

TB: The music usually emerges from us playing in a room. Because we listen to and love all kinds of music—from Abba to Sun Ra, from Swell Maps to The Beatles, we don’t put up boundaries around what we can or can’t play. Someone in the band shouts That’s great! Play that again! And a song comes out of it. Given that we live in an age when we have practically the entire history of recorded music at our fingertips, it seems dishonest for a band in 2017 to sound like they’ve only ever heard one record in their entire collective lives. Maybe that’s a good marketing strategy, but it makes for really boring records. And as a band, the only goal we’ve ever had is to not being boring — to ourselves or to our audience.

HVUM: Your new release “PCP Alice in Wonderland Jr” is our pick out of new releases for 23 June. We had a hard time describing the album in the sense of “pinning it down”. We’d really like to know your thoughts on the twenty-eight track album as far as its being topical or thematic?

TB: It’s a concept album about how great we are (I’m half channeling Noel Gallagher and half serious when I say that). There seems to be a lot of politics on this one, personal and otherwise, and a lot of struggling to keep one’s emotional head above water. I hear a lot of ostracism, a sense of loneliness and loss and isolation in the lyrics, with the music kind of pushing back against that. Like the best music, it’s about dancing on the graves of your problems and fears.

HVUM: Let’s take time out for a look and listen to “Incinerate”, the second track on “PCP Alice in Wonderland”.

HVUM: We first learned about the band with the release of “Genius Fatigue” and we like that album…”Duchess For Nothing” gets put on repeat! Has there been any change in direction between “Genius Fatigue” and the new release?

TB: We recorded Genius Fatigue back when we were touring all the time, so it has that kind of attack you get from standing in front of an audience. Being at home more, you tend to pick up different instruments, play around with drum machines, electronics, recording techniques, etc. Plus, the first two albums were us learning to play. Genius Fatigue (third album) was us kind of mastering the form. The only thing to do at that point was unlearn—switching instruments, switching approaches, etc.

HVUM: If Tunabunny was a book, what would it be and why?

TB: That is such a great question…It’s probably going to take longer to answer than all the others combined. Maybe Guy Debord’s autobiography Panegyric. We’ll defer to the publisher’s description of it as a “tongue-in-cheek autobiography [that] mixes precision and pastiche in a whirlwind account of philosophy, exploit, and inebriation. Plus it was original bound in sandpaper so it would erode the covers of the books next to it and most people haven’t heard of it—just like Tunabunny.

HVUM: Finally, what is on the horizon for Tunabunny? Any tours ahead?

TB: We’ve toured a lot over the years—low-budget shoestring DIY touring, but there’s more obstacles now than there used to be. Brigette’s about a year away from finishing her PhD (if all goes according to plan), and there’s a 3-year-old baby bouncing around, and Mary Jane has a real grown-up job and mortgage. That’s not to say we’ll never tour again, but we’d probably need more money than we did in the past, which would mean we’d need to be more popular, something we have no control over. Most likely we’ll be a cult band that gets criminally ignored during our lifetime only to be besieged with offers 20 years from now when we’re cited as incredibly influential, etc. etc. assuming human life exists 20 years from now in any recognizable form of course.

HVUM: Hey! Thanks a lot for spending time to share your experience and thoughts about Tunabunny. We really hope that you can find the time (and the money) to keep going. Don’t hesitate to call on us if we can lend a hand going forward!


The Darts (US) are an all-girl rock supergroup bringing together Nicole Laurenne (The Love Me Nots, Motobunny, Zero Zero), Rikki Styxx (The Two Tens, The Dollyrots, Thee Outta Sites), Christina Nunez (The Love Me Nots, Casual Encounters, The Madcaps), and Michelle Balderrama (Brainspoon). The band formed in early 2016 when, after watching each other’s bands from the sidelines for years, Nicole and Michelle realized there was no good reason why they shouldn’t just start writing songs together already. With six songs ready, Rikki and Michelle recorded their tracks in Los Angeles and then Nicole and Christina tracked their parts in Phoenix. Producer and audio wizard Bob Hoag shaped the sonic mix giving birth to two smoking 10” vinyl EPs.

Following their October 2016 release, the singles “Running Through Your Lies” and “Revolution” enjoyed instant radio airplay and “Take What I Need” was selected by Sirius/XM’s Underground Garage channel as “The Coolest Song In The World.” The band is signed to London’s Dirty Water Records.

HVUM: Hey, Christina! It’s great to get together and find out more about The Darts. We know that you came together as a band some ten years ago. How did you meet up and what made you decide to become The Darts?

C: Nicole and I where in a band together for many years. We all knew each other through various different bands we’ve all played in. Played shows together and all of that. Nicole and I have talked about wanting to do a “girl” band forever… just a bunch of bad ass girls who can rock without any boys involved. So eventually Michelle and Nicole hooked up and got together some of their song ideas. It started off as let’s just put some songs together and see how it goes for fun. 1 year later and we have 2 EPs and a new full length album on the way and plans to tour all over the world.

HVUM: When we listen to The Darts we think punk and grunge. Is that how you identify the band or are there other influences?

C: Well I guess everyone has their own idea of what the band sounds like or what it should but when all of our ideas come together it just turns into the Darts. We all like similar and very different things. And we all bring our own influences to the table for sure. I love Nick Cave, The Cramps, Billy Childish, The Trashwomen, various stoner rock bands as well. Nicole is super into Death Valley Girls, the Black Belles, Thee Tsunamis. Rikki loves Bleached and Wavves and generally more pop punk. And Michelle is more into rock n roll… The Stooges, Jimi Hendricks.

HVUM: Many HorizonVU Music followers are self-taught. Collectively, are you formally trained in music or are you more learn-as-you-go?

C: Well let’s see… individually we have all had very different musical backgrounds. Nicole is formally trained in classical piano. She played flute in marching bands. But learned to play the rock music through her experiences in bands. Rikki is self taught but went to summer camps for many years to learn more about drumming. I have been playing violin all the way through school so I learned a lot about how music works but self taught when it comes to bass. Michelle is self taught learned from listening to records and figuring out the notes.

HVUM: Let’s have a look and listen to your January 2017 release “My Heart Is A Graveyard”!

HVUM: Like great female punk bands like the Slits, it seems fair to talk about The Darts using adjectives like shambolic, inchoate, anarchic, and irreverent. Does that fit your band image? Do you have to work at an image or does the image just come about naturally?

C: Hmmm well know I guess I’ll have to bust out the dictionary to look up all those fancy words… 🙂 I don’t think we are specifically working towards an image. After so many years of being in bands trying to have a certain sound or image. This one is meant to be fun above all. Whatever comes out of that is what our image becomes. We play the songs we like. We don’t try to hard to make them sound like any specific genres we all have fun together and get along so onstage and on our records it really makes for just a cool fun rad vibe. Our image is us loving what we do.

HVUM: Sorry about the words…too many summer days hanging out playing Scrabble! You’ve just come off a European tour. Highlights? Lowlights?

C: Touring overseas is pretty amazing. Waking up every day in a new city in a new country is pretty rad! It’s hard to sleep in the van because we don’t want to miss anything amazing while we drive… the rule is “wake me up if you see a castle”. So highlights… well we played our first Dirty Water Club in London for or label Dirty Water Records. It was an amazing show where we got to meet some of our London label mates… Suicide Generation so good! The Priscilla’s and the CaveMen. The CosmicTrip Festival in Bourges, France also very big highlight… it is the funniest show ever. I think the bands have more fun playing around than the audience and the guys who run this festival are all so amazingly cool! One other highlight was playing on the beach at Midnight in Italy… the entire audience dancing in the sand. Then as soon as we where done running off stage down to the ocean and jumping straight in with only moonlight and the stars! The whole tour was pretty unforgettable though. Amazing crowds very fun venues. Can’t wait to go back!

HVUM: Great! We can’t wait to get you back and if you want a cool place to gig in Paris…you’ve got our email! You’ve released two EPs and a full-length self-titled album The Darts, 2016. You’ve got a new release in the pipeline, “Me Ow”. Tell us about the new album and how you see it relative to the first album.

C: “Me Ow” is maybe the best one so far if I do say so myself. It’s kind of similar to our other records since they’ve all been written very close together and put out so quickly. It’s not like we’ve had time to switch eras or anything. But I think we are closer as a band and as friends after a year so we play off of each other so much easier. And our producer Bob Hoag who has done all of our records so far knows exactly what we want/need and makes it happen. So it’s good. We like it a lot and hopefully you do too.

HVUM: Going a bit further, thinking about your work as a creation, what are you working to create? If “Me.Ow.” was to be captured in a painting, what would that look like? Do you have topical aspirations?

C: Me Ow is maybe the best one so far if I do say so myself. It’s kind of similar to our other records since they’ve all been written very close together and put out so quickly. It’s not like we’ve had time to switch eras or anything. But I think we are closer as a band and as friends after a year so we play off of each other so much easier. And our producer Bob Hoag who has done all of our records so far knows exactly what we want/need and makes it happen. So it’s good. We like it a lot and hopefully you do too.

Hmmm that’s a lot of questions in 1… We want to create an environment where people are rocking out, having fun, dancing, making out to songs about our crappy exes, our current loves, our tour dinners, or our messy situations. We aspire to tour all the time… our favorite thing… ever! Play songs and tour!!! In a nutshell Nicole says we are looking to create a soundtrack for new millennial sex kittens to dance to… that’s a way easier answer! Me Ow in a painting would look like Ann Margaret circa 1965 in a black slip snuggling a beat up vintage guitar. On the floor of a London dive bar wading in a plastic crappy kiddy pool filled with champagne.

HVUM: Okay! We’ll watch for the release on The Darts band site and on The Darts Facebook page. We want to pre-order right now…two signed pink vinyls!

HVUM: Seems as though the U.S., or the world as a matter of fact, is into dizzying political hyper overdrive. Your views? Do you identify with issues or causes?

C: The world is crazy. Do what you can to take your own stand for what you believe in. And if you do nothing then don’t complain… stand up for yourself! And people who can’t stand up for themselves. Our motto is put us in a box and we will still find something fun to do…

HVUM: HorizonVU Music thanks you for taking time out to join us. We know you and the band are going to continue to enjoy success going forward. Let’s Stay in touch!

Visit The Darts (US) at the band’s website and on Facebook!

Karen Elson

Karen Elson
Double Roses
Hot Records

Visit Karen Elson at Facebook and iTunes

Karen Elson, the British model and musician, has released her second album following a seven year hiatus since the release of “The Ghost Who Walks”. Elson’s “Double Roses” brings to mind the singer-songwriters of Laurel Canyon and the counterculture musicians such as Joni Mitchell and Carole King. The album has numerous highlights, but “Hell and High Water,” “Raven,” and most certainly “Distant Shore” cannot be passed by. This is an album not to be missed.


Lexy1Lexy Cassell is a singer/songwriter from Long Island, NY. She mixes pop, rock and punk into her music style. Songs she sings reflect her life philosophy which are to break the norms. Her song Original is about being yourself and is currently played in rotation on several radio stations. It won the people’s choice for most votes in Newsday’s Battle of the Bands contest. Lexy has performed at Jones Beach and local events, fairs, concerts and TV shows. She also enjoys skateboarding and is a sponsored skateboarder, team rider and model for sPACYcLOUd and Skate Girls Tribe. She visits high schools as a teen mentor and has spoken at school assemblies for anti-bullying awareness.

HVUM: How do you describe yourself? What are your key strengths, and generally, where might you like to improve personally?

LC: I’d describe myself as a hard working and resilient. I’ve broken 4 bones skateboarding and I don’t give up easily, I love a challenge. I also enjoy being able to entertain people. I’m always working on improving myself and moving forward, whether it’s olling a 4 step on my board or a new song on the piano. If it’s nice outside I can forget the time and skate all day so trying to manage my time can be hard if I have a few things going on in one day.

HVUM How do you view your family in relation to your wanting a career in music?

LC: Without the support from my family this wouldn’t be possible. My parents drive me to events, coordinate my schedule and pay for Lexy2expenses. They also let the band practice in my basement.

HVUM: Tell us about your background and development in music. When and why did you start playing music? Did you have any formal training?

LC: When I was around 8 I would go into my room and dance around, make music videos and post them on You Tube. When my mother found out I was doing it I thought I might be in trouble but she watched the videos and liked them. She told me she would get me singing lessons if that’s what I wanted to do and she also enrolled me in a local music school.

HVUM: Are there any particular musicians or bands that have influenced you?

LC: Yes, when I was 8 I saw Lady Gaga perform a News Eve show in Miami. I watched her from the hotel balcony and it was that moment I knew I wanted to have a career in music. There are so many artists I enjoy. I love Avril, Britney Alanis, Pink, Gwen Stefani, Evanescence and Paramore just to name a few.

HVUM: Do you think being a female in a rock band is any different than being male? If you think that there are differences, what are they?

Lexy4LC: I don’t look at it that way. I like to be known as myself. Just like when I skateboard I don’t like people to say I’m a good skateboarder for a girl. I’d like to be known as a good skater period. Most of the contest I skate at I’m usually the only girl so I’m use to competing with the guys.

HVUM: When it comes to building your individual brand as an artist or as a band how do you set your objectives and priorities? What are the toughest objectives to achieve?

LC: Part of building my brand is being true to who I am. So it’s pretty easy. I basically just do random Lexy stuff. I believe it’s me just being me. I enjoy making videos goofing around and letting people just get to know me as a person and see who I am, I do what I like and that’s how I feel I can really connect.

HVUM: Thinking about the key elements for your success how you rank Talent, Team support, Technology, Networks and markets, financial support.

LC: Talent is number one and number two is having committed people supporting you. The rest are all equally important.

HVUM: Given that social media (Facebook, Twitter, Pinterest…) are so important how do you deal with the demands of networking online? What do you consider to be the pros and cons of social media as a means for driving success?

LC: I love to use social media as a tool to network.. I recently started going LIVE on Face book *Lexy Cassell and Instagram *Lexyy Cassell. I don’t see too many downfalls so far social media has been very helpful for me. I can book shows and share information and make new friends.
Lexy5
HVUM: Are you ever concerned about your public image or do you expect people to accept you as you are and forget about changing to meet public approval?

LC: Something that’s important to me is to be who you are. I’m happy with being myself. I’m not perfect and I don’t feel pressure to be that way because I try to keep it real. Part of being a skater means my sneakers are a mess my jean have holes and my hair is all over the place. I feel I’m pretty authentic to who I am and it would be hard to change that. I’d look pretty silly in high heels and a dress on a skateboard.

HVUM: Given that you are young, are you ever concerned that your efforts to build a music career will “disconnect” you from your closest peer group (schoolmates, for example)?

LC: Absolutely not. I get what I have to get done during the week. For example school, lessons and band practice. On the weekends if I’m not performing, I have sleepovers, eat out and go to the mall with my squad. During the summer I spend a few weeks at Woodward which is an extreme sports camp for skateboarders, BMX bikers, and cheer.

HVUM: Do you get nervous before you perform in public or does it just come naturally to you?

LC:When I was younger I did. Not now, it’s just what I do and I look forward to doing it.

HVUM: What is your most memorable moment as a musician? Do you have an experience you’d like to forget? Can you tell us about it?

LC: My most memorable moments are when someone special surprises me and comes to one of my shows.

HVUM: What are your primary social causes or interests?

Lexy3
LC: I’m very involved in Autism Awareness and have spent several Sundays playing at a local Café the employs young adults with developmental disabilities. I support Paws of A Cause and Long Island Domestic Violence Awareness. I also helped raise money for Stony Brook Children’s Hospital here on Long Island.

HVUM: Is there anything you’d like to add to the interview? Anything we’ve missed?

LC: Yes. Recently I’ve started a band called ELISA. It stands for East Long Island Skate Agenda. I have an amazing guitarist Andrew Friedman, cool David Wolfsohn on bass and hitting the drums is Peter Leonardo. We all immediately clicked from our first time we played together I think it’s because we’re all skaters.. We have a great vibe and energy and we’re starting to record our own songs, have booked several shows and a TV interview and just love to hang together and be real.
This month I started a job as a DJ on Radio Buzz 101 Real Alternative. I’m on Sunday from12am-2am and my goal is to bring some attention to the hardworking local bands out there.

Lexy, thanks so much for taking time with us! You’ve got a lot of talent and energy to make things happen. We wish you all the very best of luck and success. Let’s stay in contact going forward. Again, thank you.

Visit Lexy at Facebook and YouTube


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